Tips on Improving Your Store’s Visual Merchandising Compliance
The altruism ‘out of sight out of mind’ is highly applicable in retail merchandising. To improve your stores visual merchandising means displaying your products in the most space efficient and visually appealing manner. If customers can see it, it means they can buy it.
Proper and appealing display of wares is critical to retail success. The correct fixtures or space availability, all have an impact on the customer buying experience. If you have multiple stores locations, it is necessary to make sure that the merchandising standard is replicated across all the stores to ensure brand consistency.
In this day and age brand loyalty has become the back bone of retail business. In order to ensure an optimal experience for your customers, increase brand loyalty and boost sales you will find the below merchandising guidelines helpful
1. Set guidelines that are relevant to store cluster
For large retailers with multiple store locations, one set of merchandising compliance rules to fit all does not work well. Merchandising needs to be customized to suit each store cluster. Clusters are usually segmented based on size, region and revenue.
Visual merchandising guide lines need to be communicated clearly and accurately to store clusters in order to make the execution quick and simple.
2. Optimize your cost per square meter of retail space
Retail space happens to be one of the biggest overheads for a retailer. As such, effective visual merchandising should translate to optimization of cost per square foot to yield better profit margins on daily sales.
Better profit margins can be achieved by analyzing things like marketing expenditure, the maximum inventory you can fit in the store without compromising customer movement and experience.
3. Create clear visual and balanced merchandising guidelines
When you take the time to analyze your range of products, you should strive to have a balanced product collection that is trending and improves your store’s sales margin.
In addition, the software you are using should be one that allows you to create a clear over view of products in your collection and how they should be merchandised. This is a key component in creating and communicating with precision what is required.
4. Create centralized, visual communication channels for compliance feedback
Tracking feedback from stores is vital. Although the feedback can be relayed through different mediums like WhatsApp or Email etc. these platforms don’t provide a tool for analytics.
As such, you are better served using compliance tools like ShopShape. This way, store managers can give feedback via text and chat to head quarters and they can send images of merchandised fixtures to be stored in a database.
By having this information in a centralized place, execution compliance can be analyzed more effectively saving time and ensuring brand consistency for all stores in multiple locations.
— picksaas (@picksaas) 14 de junio de 2017