Read this article and discover how visual merchandising can improve and maximize the online retail conversion! Get all important information here!
Have you ever asked yourself – what is visual merchandising?
Visual merchandising for retailers is how retailers attract consumers in from the streets (by using their display windows) and build a branded experience within their own businesses. Also, you should know that visual merchandising usually goes far and beyond than vision. All senses are used by the professional merchandisers and here are a few of them you may recognize:
These are considered as the basic senses, however, most stores also include elements of psychological marketing which are used to drive increased purchases. Some of these elements are:
You should know that visual merchandising is not just about retail stores. As a matter of fact, more and more online shops and online business owners are bringing this method to life on the web. The reason for this? Simple, the e-commerce world has gotten more and more crowdie and competitive.
With a majority of businesses using the omnichannel strategy, there becomes a huge need to separate each selling channel. And considering the restrictions of selling on channels, you don’t really own, your site becomes the center for increasing conversions and engagement in a controlled way.
The customers are looking for an unforgettable experience from web stores, an experience they can’t get on Facebook or Amazon, and this is where visual merchandising swoops in.
The altruism ‘out of sight out of mind’ is highly applicable in retail merchandising. To improve your stores visual merchandising means displaying your products in the most space efficient and visually appealing manner. If customers can see it, it means they can buy it. Proper and appealing display of wares is critical to retail success. […]
Designing your store every day is a very intense process. It is even more intense when you are designing without data to back up your decisions. To save you the stress of designing without the necessary data needed, and to improve your visual merchandising, I put together this article to give you some tips to […]
Developing customer insight is one of the biggest ways to optimize your business success. Most companies fail to develop good customer insight which is very crucial if the relationship between the firm and consumers is to survive in the competitive environment. Many other companies offer similar goods and services that you offer, having insight into […]